The firm

A lender, the way it used to be.

Founded in 2009, Aura Growth Capital (Aura Growth Capitalize) was built on a stubborn idea: that lending should be slow where it must be and fast where it can be, and never the reverse. Headquartered in Ahmedabad, Gujarat, India, we have spent years perfecting a client-first advisory model.

Aura advisors in conversation
Principles
  1. ·
    No surprises
    Every cost, every clause, before signature.
  2. ·
    One advisor
    The person you meet is the person who closes.
  3. ·
    Network, not list
    We negotiate against forty-plus lenders for one rate — yours.
  4. ·
    Patient when right
    We have walked away from deals that did not serve the client.
$2.4B+
Capital placed
3,200+
Families & founders served
14 yrs
Continuous practice
97%
Repeat or referred
Begin

A conversation costs
nothing. Clarity, everything.